PRIVACY POLICY

This Privacy Policy is applicable to Mayfair Shopping Centre (“Central Walk”) and sets out our policy on the gathering and use of information on this site and our other sites (collectively “Sites”). Central Walk is committed to providing safe web sites for visitors of all ages and has implemented this Privacy Policy to demonstrate our firm commitment to your privacy. Central Walk complies with Canadian Federal and Provincial privacy laws and regulations including the Personal Information and Electronic Documents Act.

There may be links from our Sites to other web sites; note that this Privacy Policy applies only to our Sites and not to web sites of other companies or organizations to which our Sites may be linked. You must check on any linked sites for the privacy policy that applies to that site and/or make any necessary inquiries in respect of that privacy policy with the operator of the linked site. These links to third-party websites are provided as a convenience and are for informational purposes only. Central Walk does not endorse, and is not responsible for, these linked websites.


COLLECTION OF PERSONAL INFORMATION
We collect personal information directly from you when you visit our premises, rent our premises or use our services, websites and/or Wi-Fi.
Personal Information is information about you that identifies you as an individual, for example, your name, address, e-mail address, or telephone number.


Information collected on Sites.
When you visit our websites and/or Wi-Fi, we may collect, using electronic means such as cookies, technical information. This information may include information about your visit or usage, including the IP address of your device/computer and which browser you used to access our websites or Wi-Fi, your operating system, resolution of screen, location, language settings in browsers, the site you came from, keywords searched (if arriving from a search engine), the number of page views, as well as information you entered and advertisements you have seen. We may also collect your gender, age group and interests, but such information is always aggregated and is not associated with any identifiable individual. For information on how you can limit the type of information that we collect, use or share about you when you visit and/or use our websites or Wi-Fi, please refer to the Right to Withdraw Consent section of this Privacy Policy.


Webchat and SMS.

We may collect metadata (mobile phone number and date time stamps) linked to your interactions. Certain information automatically from electronic communications may include IP addresses as well as browser, internet service provider, referring/exit pages, operating system, date/time stamp and click stream data.


Social Media.

We may also collect personal information about you from your use of social media networks you participate in (“Social Media Channels”), in compliance with applicable privacy laws.


Information Collected Off-line for Security Purposes.
As a security measure and in order to ensure the safety of our guests, tenants, employees, retailers and occupants of our properties, we may use photographic and video surveillance at various locations on our premises in order to maintain the security of our properties. This collection is subject to applicable privacy laws and may be shared in limited circumstances.


Vehicle Information.

If you park at the property, we may collect information about your vehicle for the purposes of managing our parking facilities, providing parking services to you, and enforcing our parking regulations.


Traffic and Device Count.

We may track the number of individuals who enter our properties or monitor foot traffic patterns within our properties, without identifying guests in order to assist us in predicting demographic information about our guests during their visit to our properties. We may also track devices which have accessed and/or visited our properties or used our services, websites and/or Wi-Fi for similar purposes.


WHY DO WE COLLECT PERSONAL INFORMATION?
We collects personal information for general business related purposes such as to help prevent fraud, unauthorized activities, claims and other liabilities and to ensure the security of our properties. We may also use personal information to authenticate the identity of individuals contacting us by telephone, electronic means or otherwise, for internal training and quality assurance, and purpose to manage our business and ensure the efficiency, reliability and security of our systems and networks.

Please be advised that any information gathered on our Sites may be used in the aggregate for research and development relating to our Sites and/or for future site development and, if you ask us to, to send you promotional materials. In particular, we may use information gathered about you for the following purposes: to monitor interest in our range of products and to assist us to tailor the content of our Sites to your needs by collecting information about your preferences through tracking of patterns page views on our Sites; to create a profile relating to you in order to show you the content that might be of interest to you and to display the content according to your preferences; and, in circumstances where you have indicated that you wish to receive additional information, to send you information about us and promotional material about our products together with details of any offers we may have available from time to time.


RETENTION OF PERSONAL INFORMATION
We have personal information retention processes designed to help ensure that we retain personal information of our users for no longer than as reasonably necessary for the purposes stated in this Privacy Policy or to otherwise meet our legal requirements.


PROMOTIONAL AND INFORMATIONAL OFFERS
With the permission of an online visitor, information submitted at the time of registration or submission may be used for marketing and promotional purposes by Central Walk provided notice of this fact is made available online. If a visitor objects to such use for any reason, he/she may prevent that use, either by e-mail request or by modifying the registration information provided. Central Walk uses reasonable efforts to maintain visitors’ information in a secure environment. If you have submitted personal information and want to change it or opt-out, please contact us at privac[email protected]


DISCLOSURE OF INFORMATION
Central Walk will not disclose personal information that you provide on its Sites to any third parties other than to a Company agent except: i) in accordance with the terms of this Privacy Policy, or ii) to comply with legal requirements such as a law, regulation, warrant, subpoena or court order, and/or iii) if you are reporting an adverse event/side effect, in which case Central Walk may be required to disclose such information to bodies such as, but not limited to, Canadian and/or international regulatory authorities. Please note that any of these disclosures may involve the storage or processing of personal information outside of Canada and may therefore be subject to different privacy laws than those applicable in Canada, including laws that require the disclosure of personal information to governmental authorities under circumstances that are different than those that apply in Canada.


COOKIES
The Company, in common with many web site operators, may use standard technology called “cookies” on its Sites. Cookies are small data files that are downloaded onto your computer when you visit a particular web site. You can disable cookies by turning them off in your browser; however, some areas of the Sites may not function properly if you do so.


PROTECTION OF INFORMATION
Our Commitment to Security
We have put in place physical, electronic, and managerial procedures to safeguard and help prevent unauthorized access, maintain data security, and correctly use the information we collect online. Central Walk applies security safeguards appropriate to the sensitivity of the information, such as retaining information in secure facilities and making personal information accessible only to authorized employees on a need-to-know basis.

POLICY CHANGE
If we alter our Privacy Policy, any changes will be posted on this page of our Site so that you are always informed of the information we collect about you, how we use it and the circumstances under which we may disclose it.

LAST UPDATE OF THIS PRIVACY POLICY – December 3, 2020


ACCEPTANCE OF OUR PRIVACY POLICY
By using this Site or any other Central Walk Site, you signify your acceptance of our Privacy Policy, and you adhere to the terms and conditions posted on the Site. By submitting your information, you agree that it will be governed by our Privacy Policy.